What Sospera is, what it costs, and what we will not do.

Sospera is the clinician-built referral-recovery system for pediatric craniofacial and plastics practices that mold newborn ears. We turn a practice's drive-time area - every pediatrician, L&D unit, NICU, and lactation provider inside it - into a measured stream of in-window referrals. The system has three parts: a co-branded education booklet authored by a pediatric nurse practitioner, direct distribution to that real referring-provider list, and referral analytics that compute the recovery on the practice's own data. We are not a marketing agency. We do not sell impressions.

Privately-owned pediatric craniofacial, pediatric plastic surgery, and pediatric ENT practices that already offer newborn ear molding and suspect they are losing treatable babies to timing. Hospital-employed cleft and craniofacial teams have a separate pathway (practice sponsorship or hospital procurement). We are not built for general marketing buyers, SEO clients, or practices that do not already do molding. If we are not a fit, we will tell you on the discovery call.

Three differences. First, the clinical message is authored by a pediatric nurse practitioner with more than a decade in pediatrics and four years hands-on with newborn ear molding - not a copywriter who had to be taught the field. Second, we target the real referring-provider population inside your drive-time area, not broad impressions. Third, the increase in referrals is measured on your own historical data, not on vanity metrics. An agency sells you traffic and a brand refresh. We sell you measured in-window referrals.

The booklet is the artifact. The product is the system that puts the booklet in front of the right referring providers inside your drive-time area, plus the analytics layer that measures the resulting increase in in-window referrals against your own historical baseline. So you are not buying a piece of print collateral. You are buying co-branded education, drive-time distribution, and referral-recovery measurement, packaged as one program. The booklet is what your referrers see; the system is what you operate.

Newborn ear cartilage is softer than adult cartilage for a short window of life because of circulating maternal estrogen and elevated tissue hyaluronic acid. Inside that window, many ear deformities - prominent ears, lop or lidding, Stahl's ear, helical rim deformity, cryptotia, conchal crus, milder constricted ('cup') ears - can be reshaped non-surgically, without anesthesia. After roughly six weeks of life the cartilage stiffens and that window closes. In practice, the actionable referral window is the first one to three weeks. The clinical citations are AAP, CHOP, and Johns Hopkins (linked on our clinical-reference page).

No, not at this stage. The booklet program and the referral-analytics work run on de-identified referral data only - counts, timing, and provider-level patterns, not patient identifiers. Each client engagement runs under a written data-use agreement that defines scope, term, no-redistribution, and destruction at termination. We do not ask practices to sign a Business Associate Agreement (BAA) for the current scope of service, because we do not need access to PHI to do the work. If a future scope expansion would require PHI, we would scope and sign a BAA at that point, not before.

Two documents at the start of a pilot. First, a one-page co-branding consent that defines logo usage, term, termination, and the scope of the co-marked materials. Second, a short data-use agreement (DUA) covering the de-identified referral data needed to compute your baseline and recovery - scope of analysis, no-redistribution, term, termination, and destruction of any data at termination. Both are intentionally short. Final language is finalized with counsel before anything is signed.

Pilots are structured as a bounded, guaranteed engagement: a setup phase to compute your early-referral baseline from your historical data, followed by a defined measurement window during which the booklet program runs across your service area and we report the recovered in-window referrals. Specific dates and targets are set in your service agreement. The point of the pilot is to be short enough to validate, long enough to measure, and capped on both sides so you know exactly what you are committing to.

We do not publish a price, because the right number depends on your service area, your case value, and which parts of the system you want. Programs are a flat, fixed fee - set in advance, never tied to your referral volume - so the math stays clean. A single recovered molding case is worth real professional revenue to your practice, and the pilot is bounded and guaranteed. We quote a specific number on the discovery call, against your specific service area.

Christina Templeton, PNP. She is a pediatric nurse practitioner with more than a decade in pediatrics, four years of it hands-on with newborn ear molding - including the recognition, molding, and referral education at the center of this system. She authors the clinical content herself and can present it, peer to peer, to your referring providers. Sospera has a business partner, Andrew Templeton, with fifteen years of building and selling complex services; he handles the materials, the analytics pipeline, and the operational backbone so the clinical work stays in front of clinicians.

The Sospera booklet exists because of you, not for us to sell to you. If you are a referring pediatrician or family-medicine provider who landed on Sospera, the right page for you is the clinical reference at /for-pediatricians: the six-week clock, the deformity-versus-malformation taxonomy, what to do at the newborn and two-week visit, and links to public literature (AAP, ACPA, CHOP, Johns Hopkins). It is free, requires no email, and includes nothing transactional. Sospera does not sell to PCPs.

Coverage is per practice, not per metro. We build the system around the practice's own drive-time area, so the right question is not 'is Sospera in my city' but 'is my practice a fit for a Sospera engagement.' We are selecting the first cohort of partner practices now; that cohort is deliberately small because the founder personally authors and presents for each one. The discovery call is the right way to find out if your service area and case mix fit.